James Riess

Founder & Principal Consultant

James is a CRM, loyalty, and customer-growth leader with more than 25 years helping enterprise organizations turn customer relationships into measurable commercial value. He connects loyalty strategy, lifecycle engagement, customer intelligence, personalization, and the platforms that enable them—then works with internal teams, agencies, and technology partners to move from direction to implementation.

His work has delivered outcomes at both the customer and organizational level. He built and scaled a CRM and loyalty consulting practice that doubled revenue and headcount in three years, supported the launch of a digital bank that attracted more than $5 billion in first-year deposits, and led wireless acquisition and lifecycle strategies that generated more than 450,000 incremental line activations and approximately 4 million customer renewals.

James brings the perspective of an operator, advisor, and client partner. He focuses teams on the customer signals, decisions, and experiences most likely to improve retention, frequency, loyalty engagement, and lifetime value—and on the measurement needed to prove what creates incremental growth.